THE

SENSITIVE

BRA



  • AWARD

    Shortlisted Future Lions 2025

  • CLIENT

    Skims

  • CREATIVE TEAM

    Joaquín Laso Maria Lima Natalia Poveda Gladis Cabrero

A BRA DESIGNED TO HELP WOMEN RECONNECT WITH THEIR BODIES



The Sensitive Bra by SKIMS is designed to help women reconnect with their bodies after a mastectomy by restoring lost sensation.


Using sensory technology and an app to track progress, this smart bra stimulates nerve endings and improves blood flow. Launched with real survivors and a nationwide campaign, it brings both science and emotion to the forefront.


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