AWARD
SHORTLIST- Future Lions 2025
CLIENT
Skims
CREATIVE TEAM
Joaquín Laso Maria Lima Natalia Poveda Gladis Cabrero
The Sensitive Bra by SKIMS is designed to help women reconnect with their bodies after a mastectomy by restoring lost sensation.
Using sensory technology and an app to track progress, this smart bra stimulates nerve endings and improves blood flow. Launched with real survivors and a nationwide campaign, it brings both science and emotion to the forefront.




