AWARD
Shortlisted Future Lions 2025
CLIENT
Skims
CREATIVE TEAM
Joaquín Laso Maria Lima Natalia Poveda Gladis Cabrero
The Sensitive Bra by SKIMS is designed to help women reconnect with their bodies after a mastectomy by restoring lost sensation.
Using sensory technology and an app to track progress, this smart bra stimulates nerve endings and improves blood flow. Launched with real survivors and a nationwide campaign, it brings both science and emotion to the forefront.



