Speak

or pay

  • AWARD

    MERIT- Young Ones, The One Show 2025.

  • CLIENT

    Duolingo

  • CREATIVE TEAM

    Indra Yunen Gladis Cabrero

DUOLINGO TURNS EACH TAXI RIDE INTO A REAL-LIFE LANGUAGE CHALLENGE.


Nobody understands a city's language better than a local, and nobody talks more than a taxi driver. Duolingo has partnered with New York City taxi drivers, 87% of whom are immigrants, to turn each ride into a real-life language challenge.


If you can hold a full conversation in your driver's native language, the ride is free. If not, you pay. It's an immersive and authentic way to test your language skills with the city’s most genuine teachers: taxi drivers.


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