AWARD
MERIT- Young Ones, The One Show 2025.
CLIENT
Duolingo
CREATIVE TEAM
Indra Yunen Gladis Cabrero
Nobody understands a city's language better than a local, and nobody talks more than a taxi driver. Duolingo has partnered with New York City taxi drivers, 87% of whom are immigrants, to turn each ride into a real-life language challenge.
If you can hold a full conversation in your driver's native language, the ride is free. If not, you pay. It's an immersive and authentic way to test your language skills with the city’s most genuine teachers: taxi drivers.

